In a world where traditional market research is often too slow, costly or limited, and AI can sometimes feel generic or untrustworthy, there is a better way. Discover how to combine AI and human expertise to unlock richer, faster, more actionable insight.
In our latest guide, made in collaboration with our friends at NICE Thinking Strategy, you’ll learn:
What synthetic market research really is, and why it matters now
How the ‘Human-in-the-Loop’ approach overcomes AI’s limitations
Real-world case studies across sectors like green tech, healthcare and B2B
How to apply hybrid insight methods in your own organisation
Practical advice on ethics, implementation, and next steps
Whether you're a CMO, strategist, insight lead or innovation director, this guide is for anyone ready to take their research beyond the status quo. Fill out the form below to download this brand-new guide, and receive it straight to your inbox:
Blazing the trail.
B2B2C Trailblazers is our very own vibrant community designed to celebrate and connect marketing and business leaders who are shaping the future of B2B2C marketing. Alongside exclusive quarterly roundtable events, where the sharpest minds in the industry gather to share best practices, explore new strategies, and discuss the unique challenges of engaging both B2B and B2C audiences, members will also have access to valuable content, insights, and research tailored to the B2B2C space. If you'd like to learn more, you can sign up below:
