Navigating the complexities of B2B2C marcoms can feel like wandering through a lab without a formula. Balancing the needs of both your trade customers and end consumers is a delicate equation to solve. But don’t worry, brave marketers! We're here to introduce our breakthrough discovery: The Periodic Table of B2B2C Communications.

Think of it as your visual guide to the elements essential for crafting powerful and engaging messages. Just like the original periodic table, ours is organised into 14 distinct areas:

• Brand Strategy: Define your brand’s vision and differentiate it from competitors.
• Experience Design: Craft engaging and memorable interactions for your end consumers.
• Brand Design: Create a cohesive brand identity and set of distinctive brand assets.
• Comms Strategy: Develop a clear plan for effective communication with your audiences.
• Channels: Select the best platforms to reach and engage with your target market.
• Comms Planning: Organise your messaging for consistency and maximum impact.
• Owned Media: Leverage your own platforms to share content and control your message.
• Paid Media: Invest in advertising to expand reach and capture attention.
• Earned Media: Amplify your brand through organic mentions and positive press.
• Content Relevancy: Ensure your content aligns with audience's interests and needs.
• Content Format: Choose the right content types to engage your audience effectively.
• Data and Analytics: Gather insights to drive informed decision-making and improvements.
• Martech: Implement tools to streamline marketing efforts and enhance efficiency.
• KPIs: Track key metrics to assess performance and guide strategic adjustments.

Within each area, you'll find a treasure trove of elements, represented by individual squares. These elements embody the diverse and specific communication aspects at your disposal.                                                                                                             

This dynamic tool empowers you to:

• Visualise key communication strategies: Gain a clear and memorable understanding of the B2B2C communication landscape.
• Craft customised campaigns: Adapt the table to your specific industry, target audiences, and campaign goals.
• Spark creative brainstorming: Use the table as a springboard for developing innovative and effective communication strategies.