The B2B2C        Trailblazers Blogcast: When Machines      Become Customers

Imagine a world where your customers are AI-powered machines, thinking at lightning speed, analysing data effortlessly, and making decisions around the clock. This sounds like the plot for a new Sci-Fi movie, but soon intelligent software and hardware machines will start to act as customers. CEOs believe that by 2030, up to 20% of their companies’ revenue will come from machine customers. This podcast delves into this concept and how it is transforming the B2B2C landscape. Drawing insights from the book When Machines Become Customers, our hosts explore how businesses can adapt to this paradigm shift.

From AI agents negotiating deals to the emergence of "AI-ready content," the episode explains how brands must refine their strategies to meet the needs of these data-driven, algorithmic decision-makers. The discussion also highlights the thrilling potential of predictive offerings, algorithmic branding, and collaborative AI-human partnerships, demonstrating how companies can stay ahead of the curve.

Perfect for forward-thinking professionals, this episode challenges listeners to reimagine marketing, sales, and business models to seize the opportunities of an AI-powered future. If you are curious about how businesses can thrive in this rapidly evolving landscape, this podcast is a must-listen.