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triangle-right CASE STUDY

P&O Cruises
Mini brochures.

The challenge

In the realm of tourism marketing, the ability to capture attention swiftly and effectively is paramount. With the ever-increasing array of options available to traveller's, it's crucial for tourism businesses to present their offerings in a clear and concise manner. In addition to the production of a main brochure P&O Cruises ask us to help with distilled versions by region to promote by destination and inform on itineraries.


Our solution

Mini brochures serve as attention-grabbing supplements to main holiday brochures. Their small size and concise format make them instantly noticeable and easily accessible to potential customers. In today's fast-paced world, where people are bombarded with information from various sources, capturing attention within seconds is essential. Mini brochures provide a quick overview of key highlights, enticing readers to delve deeper into the main brochure or visit the website for more information.

The limited space available in mini brochures necessitates the prioritisation of essential information. This constraint encourages tourism businesses to focus on highlighting the most compelling aspects of their offerings. Whether it's showcasing popular destinations, highlighting unique experiences, or promoting special offers, mini brochures allow for targeted messaging that resonates with the target audience. By presenting information in a clear and concise manner, mini brochures ensure that key selling points are effectively communicated to potential travelers.


Mini brochures play a significant role in reinforcing brand identity and recognition. Through consistent use of branding elements such as logos, colors, and imagery, tourism businesses can create cohesive marketing materials that align with their overall brand image. When distributed alongside main holiday brochures or displayed at key locations such as tourist information centers or travel agencies, mini brochures help to increase brand visibility and awareness. They serve as tangible reminders of the experiences and services offered by the business, keeping the brand top-of-mind for travelers.


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