B2B2C Trailblazers: Cracking the B2B2C Marketing Code
We’re thrilled to announce the very first B2B2C Trailblazers event! Join us in Cannon St, London on the 1st of May for an exciting roundtable with some of the brightest B2B2C marketing minds.

We’ll kick off the roundtable by asking you, the experts in the room, what truly sets B2B2C marketing apart. We’ll open the discussion by exploring real-world experiences and perspectives on what makes B2B2C distinct from traditional B2B or B2C strategies, and once we’ve gathered insights on the perceived differences, the conversation will evolve into a deep dive into the key areas that define B2B2C success, such as:
Check out the full event details and register your interest in becoming a B2B2C trailblazer below:
- Balancing Audiences: How to effectively engage both business and consumer audiences without sacrificing clarity or impact.
- Maintaining Brand Consistency: Strategies for keeping your brand cohesive across diverse channels and markets.
- Data-Driven Decision Making: Navigating the complexity of data from multiple sources and using it to fuel your marketing strategies.
- Measuring Success in B2B2C: What metrics should matter most when your audience is both business clients and end consumers, and how to track them effectively.
Check out the full event details and register your interest in becoming a B2B2C trailblazer below: